I think a more accurate mentality is if you build it they CAN come. I'm fully aware that the act of building itself means nothing, so let's not make this all black and white.

What I meant is that learning how to email bloggers, use adwords, optimize for SEO and create funnels, or the B&M version of the above, is about 500x easier than being technically competent.

I have a tech background. I've built sites that achieved rapid growth. No, it didn't happen magically on its own. Yes, I eventually learned about A/B testing and conversion. But if life was an RPG, I'd load my character up on the technical mastery, knowing how much harder that is to build up relative to business skills.