If you can do the same for cheaper, great. You can't pretend that you are Birkenstock. You can make up your own name, call them Birkenstock-like sandals, home brand sandals, whatever you want.

Birkenstock is apparently complaining about "counterfeit products and unauthorized sellers." Those are two very different things.

Unauthorized reselling is legal, counterfeiting is not. These are good laws. One helps consumers, the other harms them.

-This message was written by sametmax

They're not really overpriced. They're noticeably higher quality than the knockoffs. The whole point is that you can't check the quality of a sandal online, but you can look at your friend's birkenstock, like it, and buy one with the same brand online confident in the knowledge that you're getting the same thing your friend showed you.

Except you can't if Amazon allows fakes. It's reason enough to stop buying brand name stuff on Amazon until they work this out, honestly .

Birkenstock does not mind anyone selling cheaper sandals, but they do mind that "after deeming that Amazon wasn’t doing enough to guard against fakes."... which is actually reason I buy less on Amazon these days. I can never be sure if I am simply getting a "good price" or a cheap look-alike product.