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It is totally too quick if they are looking for content. If they are looking for a car and click on a lumber store then I agree. But anything other than a clear mis-click and you can't absorb the page that fast.

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I regularly click back from search results in under 2s if they're not what I was looking for; if I clicked on ads I would expect to do the same.

How the hell do you know? How do you know that the furniture store doesn't have what you are looking for in under 2 seconds? Seems impossible to me.

You can mostly guess from the layout.

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