I'm trying to pitch my service to some bloggers and couldn't get one to cover it till now, so I assume ,maybe it's the way I write my pitch, I've tried Peldi email pith and other templates, but no success till now, any help on a template pitch for a service like http://www.gmbhnews.com ?
(disclosure: Not native english speaker)
Dear Real Name of Blogger,
Explain how I came to read his blog. Stroke his ego. Express genuine personal interest in blogger's favorite subjects, demonstrating that I am not an outsourced Indian spammer working his way through an Excel file of bloggers to spam.
Introduce product. Give elevator pitch. Explain why product is intensely interesting to blogger's audience. Include link to landing page on site, which gives a brief feature tour, further selling of the product as an interesting bit of news, and possibly a media kit including screenshots/logos which they can use in their presentation. (Personalize the landing page -- it will both make them respond more favorably and ensure that they don't link to it and link to your service instead. You can also track who opens your emails, who actually visits your landing page, what product videos they were actually interested in, etc.)
Suggest possible angles on story. Namedrop subjects which are on the author's radar like a pro. Suggest possible angles on story. Suggest possible angles on story.
Mention other coverage your product has received, particularly coverage from the blogger's perceived rivals or sources they look up to. In the alternative, mention prominent people who haven't covered you yet but probably will, so that the blogger can scoop them.
Offer to answer any questions blogger has about product. Close warmly.
Regards,
Your Name Here
http://thomaskorte.com/archive/how-to-cold-email http://news.ycombinator.com/item?id=1351460
Here's some things you shouldn't do:
http://www.jonathanfields.com/blog/trainwreck-blogger-jv-pit... http://www.jonathanfields.com/blog/pr-social-media-gone-bad/
Hope it helps!