The CEO makes bonuses based on performance of the company. The division managers makes bonuses based on their divisions' performance. The lowest people in the company probably make zero bonuses. And in many companies, the lowest paid workers were promised good future opportunities for growth in the company.
For every bad MLM (and there are many), I could probably identify 10 bad traditional companies.
Whether herbalife is the former or the latter is at the heart of the controversy around the company.
Having the earnings of the higher tier directly funded by financial contributions from the lower tiers is.
I lot of MLMs have a particular 'hiding in plain site deception'. The retail margins on the consumer goods aren't where the bulk of the top tier earnings are coming from. The conferences, training materials, tapes, courses and a raft of support systems for the distributors... all produced at very little cost are the true source. This is where the generous subsidies come from.