I used to think that about Delphi, various commercial Lisp implementations, etc. But after some time I've changed my view a little.
My change is because I realized that Delphi had its chance, and kept on trying as the chance slipped away. No amount of competitive pricing today is going to make a resurgence of Delphi happen. That door is closed, for all practical purposes.
The alternative is to offer products and support in a sustainable way and given the small number of people using Delphi professionally today, that means charging somewhat hefty amounts. IOW, their target market is business that has Delphi products that are worthwhile to maintain. In order to stay in business and provide service they have shed casual users.