> make it easier to determine when the next iPhone was launching.
You mean it might not be around September 20 like the last 5 generations? (5: 2012-09-21, 5s: 2013-09-20, 6: 2014-09-19, 6s: 2015-09-25, 7: 2016-09-16)
The iPhone 4 was 3 weeks later on 2011-10-14. Only the SE was released not released in Fall, on 2016-03-31