The ancestral flower of angiosperms and its early diversification
nature.com
nature.com
There's been instances where using only data from extant species can mislead with respect to the hypothesized ancestral state. For one example, see figure 5 in http://onlinelibrary.wiley.com/doi/10.1111/j.1558-5646.2012....
Try searching for taxons Spermatophyta (seed plants) and Magnoliophyta (flowering plants) and to see the common ancestor of flowering plants.
* Insects do not necessarily rely on eyesight for pollination. Scent, for instance, is a strong attractant.
* Insects need only be driven by a search for food for pollination to work. There is no requirement that they have specialized adaptations for nectar-gathering. Elaborate floral structures that require these adaptations evolved over time, along with their pollinators.
* One common flaw in evolutionary/adaptive thinking is assuming that efficient solutions must be present from the outset of an adaptive trait. Incidental effects that provide only the slightest increase in fitness can easily be fixed in a population.
Most importantly, though, this is really an investigation about structure. This is a common theme in plant development; many plant structures are highly analogous. Understanding the basal state of floral structures informs studies one the gene regulatory networks that control plant shape. For some context, I'd take a look at the well-characterized MADS-box genes. https://en.wikipedia.org/wiki/ABC_model_of_flower_developmen...
In this case, I would guess that even the tiniest proto-flowers that resulted from random mutations could just so happen to be discovered by insects with the tiniest random mutations that led them there.
At that point anything that happened to brush past could pickup pollen then accidentally deposit it in a female flower somewhere else. Even a tiny advantage would escalate. You can imagine things like nectar originally being an accidental thinning of cell walls, allowing sap (or the equivalent) to leak out inside the flower purely as a side-effect of the flower's development. Attracting insects would be a further accidental side-effect but a beneficial one.
I'm not saying this is how flowers and pollenating insects evolved, merely that there are plenty of plausible scenarios that require nothing but random chance and the re-purposing of existing structures.
A failure of human imagination is no argument against evolution.