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> with "snap stories" from news sites and even stuff they curate themselves.

That has to be even more depressing if Instagram users are still using the IG app more with the effort SNAP is putting into the content.

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The problem is that Snapchat Discover is totally bollocks. I'm a mid-20's guy and 90% of the content I see in it is either about the Kardashians or stuff like '10 things you totally hate about your bra'. There is absolutely zero targeting of that content and unfortunately it's not even neutral 'everyone will like this' content. It's 90% for teenage girls.

Difficult to target when you have no user data and your app fundamental can't integrate it in. They're counting on SnapMaps to be their savior in terms of advertising data.

I see Discover turning into a fix of local discovery options and general nationally curated stories

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