Hacker News Reader

Comment by tansey | Hacker News Reader

I like it, but I hate your logo. Who takes a bite out of just the bun? Also, by showing a hamburger, you made me think of fast food and I could see conventional restaurants balking at that.

View on HN

At the risk of getting beat down I totally disagree. I think the logo is awesome. The branding hit me in the face hard. "Chomp"? Yep, that looks like a chomp. :) I wouldn't change a thing. It's colorful and communicates the food message quick and cleanly. Having just the logo text by itself would be too plain IMO. As for higher scale restaurants, I don't think that's a problem either. The site won't be seen by their customers, yet it's fun branding any restaurant owner can remember.

Hey thanks! It's good to hear differing opinions as well, especially since we've been reluctant to spend $ on a pro logo until we're pro ourselves :)

True, and you can always change your logo later if you change your mind. Many companies alter their logo down the line, but my first impression of your site was very positive.

I created that logo and I hate it too. Any other ideas? I'm a horrendous graphic designer but I'm down to try again, and I agree with your points entirely. We were sort of pushing to get it done at the time. We could consider 99designs.com at this point I suppose.

Replace the burger with a menu (keep the bite).

Tough to figure out a menu icon: how can you immediately know what a menu looks like, maybe a rectangle with some fake lines of "text" and a wine glass pic? I've seen that somewhere...personally I think maybe the bite was my mistake (despite our chosen name) because it doesn't scale down well.

Some lines for text but "Menu" at the top in some cursive font

Why not remove the icon and leave the text logo as is? FWIW, I think just the text looks good.

That was my original plan but I needed something for Twitter, etc. Maybe I could do what HN does (along with many others) and just use the first letter in a box when I need a smaller graphic. Thanks for the suggestion!

Have the bite mark come out of the first 'C'. Seems a touch Apple-ish when I think about it, but you've already got a bit of that going on:

http://www.cultofmac.com/wordpress/wp-content/uploads/apple-...

Shoot me an email if you like. I'd be happy to put something together at a reasonable price if you're pushed for time :)

I very much like the Apple bite idea with the C, and you're right, I've already made our site so Web 2.0 that what's a little nudge further? :) I'll get in touch with you, thanks.

Check out Duck Duck Go's founder's lessons learned re:icons/logos: http://www.gabrielweinberg.com/blog/2009/06/things-about-web...

Holy crap icons are apparently affordable from iconshock, as are logos! I was imagining like $1000+ for a logo, never having commissioned one myself. Thanks!

Reply on news.ycombinator.com