The article has these little asides describing a videotaped interaction between a mother and her son...
“I have to get it to the part and then pause it,” says the boy.
“No,” says his mother. “You do that after you do your homework.”
Not that I haven’t been guilty of the same misparenting myself, but.... If you expect that you can ever get an eight-year-old to walk away from a video and do his homework by persuading him, you’re setting yourself up for unhappiness.