There are famously-many other axioms that can be added to ZF, and which turn out to be equivalent to Choice.
Of the following three equivalent extensions to ZF:
* Axiom of Choice
* Zorn's Lemma
* Well-ordering Principle
Jerry Bona quipped:"The Axiom of Choice is obviously true, the Well-ordering Principle obviously false, and who can tell about Zorn's Lemma?"