Actually it doesn't pain me... it really pisses me off that so many journalist are fooling people... particularly me.
When I read the bloomberg article (which I submitted to HN and now I want to just bang my head on the table for doing it) I was actually slightly siding with Google. Even though I was constantly telling myself "lets see the memo before judging" I could feel myself making a biased assumption.
I'm so annoyed with myself.