Well we've gotten the bifurcation we have because thats what people have always wanted.

An ad-hoc cable subscription. Few people really wanted all the channels they were getting and would gladly have paid less to get only what they wanted.

Another thing we might see here though has happened to me a lot with music because of Spotify.

If you music isn't on Spotify or Soundclound... I'm just going to listen to it less. Its too much trouble to go download/buy from so many different sources.

I can't be bothered to spend the time anymore.