Congrats to the team!
For instance I needed simple http auth on some directories in a site, and to get that it's $45/month. I ended up with caddy on a $5 digital ocean droplet which automatically sets up and renews the lets encrypt SSL for you. Caddy really is pretty damn nice.
We've changed pricing models 3 times since I've worked here. Each time we've grandfathered people in at their old pricing level, and the last change also gave away substantially more features for free. Never have we moved someone's cheese from "free" to "not free".
I understand that this is still a risk - I'm not promising it will never happen - but we have a killer track record of giving away more, not less, over time, and never have we changed the pricing for an existing site (except to give away enough features that many folks downgraded from paid to free with the last change - and even that was opt-in in case you for some reason wanted to keep paying us :D )
Sure it's "easy" in the sense that the hardest part is editing some JSON, but with Netlify once the site is set up it's literally one click to provision and apply an SSL cert.