Reading his reviews I felt the author was looking for that warm feeling a toddler feels when being coddled by his mother. Take a look at his comments on PIA, "Extremely transactional. You get in and get out. It delivers its experience the way a utility company would. Sometimes, that may be a good thing. But in this case, I'd rather give my money to a company who might put it to better use."

What? Extremely transactional? You're in and out? When using my VPN I want to click 'connect' to connect, choose US if I want my connection for the US, and 'disconnect' to disconnect... No fancy website or pretty colors needed.