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I like what Brian Krebs does. He doesn't link to any sites, he shows screenshots and says "this was posted by user paulgb on news[dot]ycombinator[dot]com."

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You don't think Google can make that connection? Local SEO (Google Maps) is already based on citations and not links.

I'm going to go ahead and assume there's a difference in Google's PageRank between talking about a site and linking to that site.

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