That would certainly be recruiting women intentionally.
That would certainly be recruiting women intentionally.
I object most of all to the dishonesty of the company's statement when they try to suggest that they can increase the percentage of women without discriminating.
You may say that "making your company more desirable for women" is discrimination as it makes a distinction in favor of women based on gender. Technically that would be correct. But this will not be discrimination in hiring. I.e. from the given candidate pool women will not be chosen over men because they are women.
This will not be hiring women intentionally. So the original statement in discussion may be correct.
(And to answer a potential objection: I am also in favor of mechanisms that encourage potentially-qualified non-women who would not have applied for the job to apply.)
I'm not. Gender-biased recruiting is orthogonal to "getting more people to apply".
You can change the gender balance of applicants without increasing the number, and vice-versa.