It's sad because every operator I know knows this yet succumbs to the myth-making "hack" because that's how you tell a "good story" that attracts much needed attention among media and the investment community. Traction, hockey stick curve, growth and all that jazz.
And to be fair, it's not entirely VCs's fault either. They have to deliver on their investment promises within a certain timeline. What's really terrible is that there's not enough discussion about this in the VC-backed entrepreneurship community to accept that this is the "game" that everyone has to play.