The big issue to me is how Google has already let ideology creep into what should be impartial.
The first one I noticed is when they removed guns from online shopping search results.
More recently there has been talk of doctoring search results to remove controversial content:
https://www.mintpressnews.com/youtube-censor-controversial-c...
Google is a private company, so they don't have to respect anyone's freedom of speech legally. But we do need to consider the implications of this when they are one of the largest conduits of information out there and they are using that position to ideologically alter what we can and can't see on their platforms. They never would have been able to get away with this kind of censorship earlier when there was more competition in this space and now that they're the 800lb gorilla it is just another case of 'absolute power corrupts absolutely'.
If Google refuses to be a platform that allows the free exchange of ideas then we need an apolitical platform who will.