lipstick.com was always going to be far easier to monetize.
(The site Reddit made for Conde Naste before they bought Reddit).
Celebs? Gossip? Woman demographics? non techie? Jeez you'd have been able to make millions...
http://web.archive.org/web/20071025012630/http://lipstick.co...
The site seems to have been killed and not used since 2007. Stupidly bad decision IMHO.
Even if you stuck up a crappy website on that domain and just sold lipstick it'd probably pay to run Reddit.