That's the point. That's why it's so important to be careful when you screw with free speech on your own without legal means behind it.
"That would never happen" you might say, but history is full of things "that would never happen" happening (plenty of people said the same thing about Trump being elected).
And while I agree a scenario like that would probably never happen, the CEO has set a precedent, and for every similar case people are going to point at this and say "but you did it for those guys, how come not these guys".
They'll switch to one of dozens of alternatives?
And while dozens is still a decent amount of choice, what happens if/when the industry goes through consolidation and you're left with only one or two major players with similar ideological outlook?