So for example, if an organization was going to censor certain political websites, they should specify precisely what is not allowed: Advocating socialism? The killing of non-combatants? etc.
If the rules are only going to be applied at the whims of the Twitter mob, then that should be posted in advance: "You will be in violation if you advocate for race-based killing AND there are at least 10,000 tweets in a single day condemning you."