This is nothing but PR and ensuring they have a moral high ground among their target audience. It does nothing to address the issue and makes people who use their services feel good about themselves. This is similar to how FB supports net neutrality in US but pushes their free basics in other countries. Additionally, this also provides fodder to extremists saying look how all these people are against us because they are only punishing our views, this gives the extremists more ammunition in their brain washing of vulnerable population. A corporation does not stand for anything except it's profits and will shift its moral position based on what is most helpful to the bottom line.