I could just be ill informed, but it seemed like Cloudflare could have simply just done the exact same thing quietly. But instead they at first did nothing, after some criticism in the press did the CEO wake up in a bad mood to remove their protection. His blog and email read almost noble, then I caught up on the days prior and it made me think much less of them as a company, him as a leader.
Feels like you as a company should be able to do business with whoever you want, and will face judgment for it in the public eye, I have no issue with that. I have no idea where I'm going with this so I will stop now.