-Neoliberalism views competitiveness as an inherit trait, everyone must be competitive! Competition is good and produces better outcomes for all! But private actively entities strive to monopolize and reduce competition
- so incentives for competition must be continuously increased using political means
- Everyone wants to be wealthy, but we have to keep the tax and regulatory burden low so we don't discourage anyone from striving for wealth, to the point of shaving base points off of niche taxes
Basically, Neoliberalism doesn't seem to be societies natural order. It's an ideology imposed on us that, ironically, doesn't offer you any direct benefit if you adopt it. If I crush my competitors, I'm better off. If just accept tax and regulations as the cost of doing business, and don't allow it to discourage me, I stand to make more money than the "scaredy-cats" sitting on their thumbs, waiting for deregulation to happen (and also better positioned when the barriers are lifted).
It feels like Neoliberalism's primary benefactors are those who reject it.