Thanks for pointing that out: that at least gives me an idea of what this thing is, beyond the marketing fluff.
Now, what kind of email servers/hosts do they support? Exchange? Only Gmail? Any Imap? Pop3? Do they have a policy on tls support?
As for market/product/niche - I actually think carving a thin slice out of the business market is a great idea. You could probably get target/interested businesses to pay a pretty premium for a "good email solution", whatever that means for any particular business. I don't think neither exchange nor Gmail would be particularly hard to compete with as a product. Much like some will pay a pretty premium for an ide that boost productivity and/or happiness...
That said, I'm now pretty sure I'm not a target customer for superhuman. But that's fine, I whish them best of luck.