But to me and I think probably to most people who have an interest in creating a successful product or service, we the hackers and the makers don't want money just because we want money. We also don't want the money just so that we can have a private jet, ridiculously big mansion or other forms of luxury.
No doubt I would afford myself a higher living standard and some luxury on top if I had a lot of money but it's not my primary motivation, and again I think this is true of most of those who wish to create something.
I want my product to succeed because I believe in it. I believe that I can bring value to my customers. I believe that my solutions have properties that the products of my competitors don't. I believe that I can improve the lives of others, even if not in drastically new ways.
Now since I believe this it only makes sense that I want "unlimited" funds (i.e. there is no upper bound to the amount of money I would like for my business to have), so that I can grow a business that can reach as many people as possible and produce as many products as possible. I need money so that I can hire people, good people. I need money for everything that my business needs to do because without money I can't do it.