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Another company is welcome to create a competitor. As a society we decide who we want to shun from the mainstream. Social shunning and shaming are essential tools to a society that wants to function under a certain set of principles. Maybe eventually the shaming stops working, and that's the point where a new cultural zeitgeist or a culture war takes over.

Shaming is probably the main reason we haven't seen a lot of self identified Nazis/white supremacists in protests more often. Now that they seem to think their views are more excepted they're willing to be more public.

I remember hearing the story that one of the reasons the KKK use the hood is so they could be anonymous. The old superman radio show that was on in the 40s are so decided to take on the KKK and make them bad guys which only made people even more embarrassed to be KKK member since all the kids were playing Superman against the KKK.

Shaming is a very powerful weapon.

It can certainly be misused (against homosexuals, for example) too.

The precedent that payment processors pick and choose who they accept is super old.

Yup. Just that usually they just stall negotiations and pass you on to other people until you get the message and quietly go away.

First thing that came to mind