I'm not at all impressed with this design concept. It's sophomoric design school work, the functionality is not fully thought-out and the UI is HORRIBLE - except for the 1/2 diamond arrows which are trite. It also reminds me that industrial design and interface design are two separate specialties.

That being said, I dig the design language and the inspiration found in fine old cameras and watches.

What I really want is the industrial design and hardware of Apple running the Android OS with the user experience and UI design of Palm WebOS. That's my sweetspot.