The VW scandal is a bad example. They broke the law, but consumers only lost value in their cars indirectly (and there were some health effects).

Given how extreme the American reaction to the VW scandal was I do wonder what the response would have been if that company had been GM, Ford or Chrysler. A part of me is really happy that the US brought this to light and made VW pay for their transgression, a part of me feels that the asymmetry between the damage VW has done to Americans and the damage that America has done to other countries is so extreme that it feels as though this is simply a cheap trick to extract some $ from VW and to harm their brand relative to US brands.

Even so, stupid on the part of VW and it should have never happened.