Praise flows freely, they do a ton of charity work, and it's not a thin veneer over a corporate machine. Perhaps the difference is that it's over 100 years old in a very established worldwide business, so there's room in the budget and schedule to be a lot more flexible and provide home/work balance.
All I know is I'm kind of jealous - I've only ever worked in the soul-sucking companies.
They're going to spend that time on earth somehow, and if they're not actually working when they're at work, it'll just be Facebook or Zynga or YCombinator or Reddit that's extracting value out of them. Actually caring about the work just means that they'll actually learn some skills and develop a good professional reputation, which'll set them up for a better next job.
(I'm assuming a company with reasonable working hours but a strong mission alignment, not one that works their employees 24/7 for dubious returns.)