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In what way is the billions of dollars Amazon is spending on original content "just an extention to feeding the retailing monster"?

It's easy to point to one failed product as proof that "straying too far doesn't work", if you can do the mental gymnastics required to classify all their successful products as somehow more connected to their original goal.

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IMO you do have a good point: Nothing about Prime seems to play particularly to Amazon's strengths, other than the wide reach of their sales channels (but if that's an argument, you could as well have Walmart doing the same). This is especially visible when you compare their software to Netflix. Still light years ahead of Apple though.

Prime Video is a benefit of Prime. I have Amazon Prime for the shipping benefits. I appreciate the video side, but I wouldn't pay $99/year for it.

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