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Based on my understanding, YC doesn't invest in just one company in an industry. They invest in markets and founders. Because they are investing at an early stage, they choose to invest in multiple ones. Startups are tricky and it's really difficult to pick a winner early in a company's lifecycle.

My initial thoughts were they weren't focusing on a single aspect that local businesses need. Seems like a broad set of features. My opinion is to start small and build from one or two solid features that your customers love.

It is a huge market, one more horse in the race.

And don't forget TeamLeader.