> when the choice is a $2 cab ride or a $4 luxury cab ride, a lot more people will pay the margin.
But when the cab ride is a more realistic $25, and a luxury cab ride $50, most people will go for the $25 option. See Uber Black vs Uber X.
But when the cab ride is a more realistic $25, and a luxury cab ride $50, most people will go for the $25 option. See Uber Black vs Uber X.
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