I'm really curious to see where using AMP as a proxy speeds up the page, versus applying similar optimizations on origin server?
If it's a cached page (served from any normal CDN), and crafted with similar optimizations [1] wouldn't it be just as fast, without needing to do the URL redirection?
Even if it were difficult to convince developers to implement the changes, couldn't many of the optimizations could be rolled into a module like PageSpeed [2]?
[1] - https://medium.com/@cramforce/why-amp-is-fast-7d2ff1f48597
[2] - https://developers.google.com/speed/pagespeed/module/
Edit - Reformatted links; I forgot HN doesn't use Markdown.