Aren't they basically incentivizing Netflix to enhance they own catalog? They are already on it and they certainly got my attention for getting some pretty good content out. Netflix can basically just head hunt great content creators and producers which are left out of the industry altogether.
Unless they offer their content for a fraction of Netflix subscription (which I doubt), I'm not up for supporting this disaggregation of content by each producer. Netflix already has the tech, the infrastructure, the apps, which I'm already paying for. Do I have to pay for it 2x, 3x, 4x?