I'd really appreciate the trained eyes of HN taking a look at the website to tell me what they think: http://www.bigbluesaw.com/ . In particular, I want to make sure that the website is easy an pleasant to use, and that there are as few barriers as possible to ordering. Let me know what you think.
Few quick thoughts:
1. If I knew nothing about drafting, the Designer wouldn't be very attractive to me - it would scare me away. I'd prefer to just send you a picture or two (which I see is available now after looking around). Make it easier to see.
2. The picture slideshow isn't especially effective. Instead I'd have a few pictures of your proudest work.
3. Homepage: I don't know where my eyes should go to learn about what the site does. Have a single focal point.
4. The login form on the front - I don't know why I'm logging in and what it does for me.
5. The radiant blue with the gray boxes with text is a bit ugly and reminds me of 1995. The "Sale on Waterjet" text is the same.
Hope it works out for you! Can tell you've put a lot of work into it.