I'm sorry, of course he didn't use those words exactly you're correct. There's no need to be so pedantic though, clearly that's the concept the people he is responding to are talking about.

A says that this should be considered "free speech" (not in words but in intention) B says that Paypal isn't a government entity. C says that shouldn't matter.

I'm responding to C, so I say "When you say Free Speech" as a rhetorical technique to recenter our argument on the thing actually being discussed. I apologize if there was confusion or it seemed I was being clever or something.