Or maybe he's just shy and you're just jealous? Nah, it's probably the mafia boss thing.
Anyway, I think he seems like an all around decent guy, and I admire anyone who has the guts to turn down a billion from Yahoo (especially at his age, and on his first business!) That shows vision and confidence, so I think he's the perfect CEO for Fb (which will likely one day have a market cap greater than Yahoo).