Current longest non-stop commercial flight, Air India DEL to SFO, has been very popular and often operate at 85% capacity 6 times a week[0][1]. Air India is adding DEL to LAX non-stop next month. It's especially popular with elderly travellers, as there's no hassle of transit.
[0] http://timesofindia.indiatimes.com/business/india-business/A...
[1] http://onemileatatime.boardingarea.com/2016/10/18/air-india-...