Ask HN: Advice on evolving from freelancing gigs to a consulting company?

I feel like i am stuck in a loop, I see a lot of folks struck in this as well, I started a freelancing account on upwork/freelancer/similar site, a year or two later, I have an established profile, I want to build a company instead of getting gigs as an individual (because of the securtiy net / the prospect of getting paid even when i can't work etc). But the gigs I have as yet, don't convert as they insist I be the one to write the code instead of someone I hire. Any advice on people who have been through this problem? how should i address it?