Some of this outcome is a direct result of conforming to commercially-fabricated social pressure. In this particular case, floodplain maps are publicly and freely available, so anyone can build structures that rise well above the highest-projected floods.
Except that developers don't want to have to build on top of stilts or as tethered floating structures. It decreases the available pool of customers looking for a pre-packaged vision of what they "should" buy, and it's more expensive than "conventional" building designs.
This illustrates that for some, a preparedness mindset can include thinking for oneself and outside social norms, with the aim of avoiding placing themselves in a situation that calls for preparedness to begin with. Teaching youngsters how to deconstruct the marketing that militates against this kind of mindset to externalize a future cost upon them in order to lift an immediate profit into the commercial entities standing behind those forces, can passively preempt many preparedness scenarios.