https://blog.bolt.io/heres-why-juicero-s-press-is-so-expensi...
https://blog.bolt.io/heres-why-juicero-s-press-is-so-expensi...
But, take a look at the quality of the internals of Juicero vs. Beats headphones and realize that one of the companies is worth $1.5B while the other is shutting down.
Even so, I don't think a large difference between the BOM and the price the consumer pays is necessarily a ripoff. There's more to a product than simply how much it costs to manufacture.
Actually, in some jurisdictions, if that difference goes over 12.5% of the paid price, and the customer is not specifically informed about this (and about potential cheaper competitors), the contract is not valid.
Like how do you convince yourself that this is a sane design for something more than a prototype? Using more off the shelf stuff might result a little more weight and a higher overall part count but the cost savings would be huge.