Yep, exactly. We're dealing with personal services workers, and in the higher-range, these are not interchangeable. If a client finds a provider and they really mesh, then it's likely they'll directly contact. We'll deal with this by offering very reduced fees for those kinds of repeats. We're also working to expand our services so we still provide value even in such a case, but that can be hard.

A lot of the value we provide is up-front. We verified the providers so we know they perform services and are not LE. We will have verified health status periodically. So if you find someone using our system, that alone is a big endorsement right there. There are multi-million-dollar businesses that only handle that part (and only handle it to a lesser extent).

In the not-high-end range, I think scheduling alone is enough to justify using us. It's annoying to have to message a couple people and wait for their responses versus just having it all automatically booked. Security, too. Plus people are more likely to want to try something new and different.