I'll take a stab at it.
Internet search has evolved past that of a free market entity; search is now a public utility as much as power and water.
You can't imagine a neighborhood without power and water. You can't imagine the internet without search. Google today is like the AT&T of old. When we bust it up the goal should be power-utility-like entities (bland, unbiased, purely functional entities with mostly technical oversight and immunity from liability)