Once something gets bought by them, you know it is done. Slowly, but surely.
They perform a function akin to the maggots that destroy cadavers in nature. Part of the overall ecosystem.
ORA stopped being a tech co a while ago, now it is a finance play. Use cash to buy a business for its locked in customers, gut it to squeeze max money out of it until last customer is gone. Rinse, repeat.
Aurea does the same in mid-tier by the way.
The circle of life...