Hmm, I am from the Netherlands too. Not sure which media and lobby against farmers you're exactly referring to. Who would be putting up this lobby and to what ends?

Now I know that there is a big lobby in favour of agriculture in the Netherlands, that is highly successful and had basically a political party in its pocket up until the mid-90s - the CDA, you might want to google Gerrit Braks for example. This lobby was one of the enablers of the rise of the high-tech agri-cultural industry in the Netherlands as we know it today.