Hacker News Reader

I thought that by definition being a perfectionist means being cognizant of your mistakes. . . At the moment not owning up is making that asset a little toxic: "Apple think they're perfectionists but that's just because they don't acknowledge their mistakes" seems to be floating around right now

> Owning up is for the mediocre 90% of the pack.

Agreed.

> They will most likely announce something big to change the conversation

Changing the conversation is for the pathetic lowest 40%.

A brilliant company fixes the problem, does something extra to make up for the pain, and makes their customers happy.

I don't think it is going to "shatter" anything. Letting the problem continue, that would "shatter" the reputation.