For almost every new product you see, the answer is: none.

It's not about making something impossible possible. It's about improving possible things in some dimension - like speed, safety, flexibility, or - in this case - standardization and integration with already used tool.

Honest question, not being snarky: when did the existence of other products handling the same use-cases ever stopped people from creating another?

For one, it's not just "handling a use-case" it's also _how_ you handle it. And within what ecosystem you handle it. And what kind of support etc you offer with it. Etc...